Don’t glaze over when I utter these words – but, I want to take a moment to outline our approach to the development of a communications strategy.
But wait – don’t disappear! Stay with me folks…
Because the reality is that while it’s easy to dismiss corporate communications strategy as deathly dull – it isn’t. Far from it in fact. Since, if you get it right – from the start – you’ve got the makings of something very powerful for future profile and reputation building within your business.
So what is a PR strategy?
Well, without getting all high and mighty – we tend to think of it as the “3 Why’s”.
In other words, continually asking yourself why you’re pursuing key tactics at any one point, and mining deeper and deeper into “why” you’re pursuing them, will quickly provide you with a wider contextualised perspective, from which you better understand the rationale for everything that you currently deliver.
It shifts you from a point whereby you’re purely tactically focused – and gets you thinking in a far more analytical manner.
What this also means of course is that while a strategy might show you the way, it’s by no means the prescriptive way in which the work needs to be delivered.
Sure, good messaging and engagement with customers, employees and prospects are all excellent means through which to deliver against this – however, this is in reality the tactical campaign approach. And for those tactics to be as powerful as possible, that strategy has to be absolutely crystal clear, before tactics are delivered.
For us with any communications strategy we aim to clarify what we want to say, why we want to say it, and how we want to go about saying it.
Which means when we plan strategy (I’m getting meta, steady now!) we first need to look at what we can say, how we can say it, and who we need to say it to. So what tools can we use to get to the heart of these questions and find good answers?
We want tools that force us to make choices, because choices make things simple.
For Tamarindo, that starts with the use of an analytical approach that assesses and categorises the communications challenges an organisation faces in the market.
This gives us a list of things clients (that means you!) should be talking about, and identifies the best context in which you should talk about it.
Overlaying this with an assessment of communications capabilities and risk levels (fiendishly I’ve avoided saying SWOT, doh!), and we soon have true context for what you, our client, should communicate.
Only then can we truly recommend to you the necessary tactics that need to be deployed to inform and shape the future direction of the campaign.
To give you a sense of how this can be applied to you and your business, in January, February and March we’re offering up a series of 2 hour workshops to help you better understand your communications strategy.
To find out more, and to book a free introductory session, please do drop me a line.
Ready for a chat?
If this has gotten you thinking – you have some questions – or you want to talk to us about what happens next, then please drop us a line. We’d love to hear from you.Get in touch